Checklists

When my husband I were married four years ago and prepared a registry, we knew exactly what we needed and our tastes seemed to gel. Couple that with the fact that we lived in a small Manhattan apartment where storage space was essentially nonexistent, we were forced to keep it simple, which made things easy.

Now that we’re expecting our first baby this fall, I have to admit how woefully unprepared we feel. This is foreign territory to us – even in spite of all of the advice we’ve been getting from friends and family. So this past weekend I printed out numerous checklists and sample registries from myriad online retailers to get a sense of what we should prepare to buy.

Just looking for the basics? There’s a short checklist for that. Preparing to outfit the ultimate nursery? Well, there’s another four-page checklist for that, too. (I’m still looking for the list that covers the ‘moderate’ nursery. No such luck.) Then there’s the topic of service. For some of the items you order, once they hit your doorstep, you’re on your own. However, some retailers offer ‘white glove’ service – delivering and assembling all your purchases free of charge.

Here at Emanate, we don’t have checklists, per se, but we’re good at helping our clients figure out what they need based on the challenge or opportunity they share with us. Whether it’s a ‘basic’ media relations program or the ‘ultimate,’ multifaceted communications program, there’s really nothing that can’t be tailored to our clients’ needs. Accounts, like nurseries, come in all shapes and sizes – and at every budget level.

But the one constant – regardless of account size – must be superior service. While we might not come to your home (unless you invite us, of course), a team member is always a phone call or an email away.

Kerri Miglionico-Phipps