Things We Loved This Week

Emanate was abuzz with love as the New York office continued to welcome our new hires as well as some visitors from across the country and the pond. There was even a little intercontinental gift exchange between the New York ‘Nation and our new colleagues in Munich. How sweet!

Speaking of presents, earlier this week Mark Zuckerberg donated $100 million of his Facebook fortune to Newark, NJ public schools. Some are critical of the move, calling it a PR stunt conveniently timed with the release of The Social Network, which could potentially paint the “billionaire, punk, genius” in an unflattering light. We tend to agree with Mashable, however, that “the gesture should be taken at face value.”

Our hearts were all atwitter over this PR move: the man behind @BPGlobalPR has finally revealed himself. In an interview with The Awl, Josh Simpson unveiled both his identity and some of the strategy behind the parody.

We were enamored with this brilliant idea from the world of digital marketing: CAPTCHAs as advertising.

We love Vitrue, an Atlanta-based social media company, for helping us get smarter about leveraging the power of Facebook for our clients. Its suggestions? Post brand updates early in the day and late in the week, use more images and photos than videos and text to engage consumers, and offer up coupons—they work!

Finally, there was plenty of birthday love in the air this week as both our Global CEO, Kim Sample, and the world’s oldest man, Walter Breuning, toasted to another fantastic year. While celebrating his 114th in Montanta, Breuning said to his friends and family, “In this good world, let us be kind to one another.” How’s that for love?

Do something kind this weekend!

Jade Faugno