Most of us are aware of the link between scent and memory/behavior, as well as how this connection has been harnessed to influence consumer behavior. What you may not be aware of is the range of industries invested in creating particular scent experiences to, let’s say, prolong customers’ stays in their stores, make mailings more memorable, or project images of trustworthiness or sexiness. Interesting story from ABC News.
Jade Faugno
Subscribe in Reader
Follow Us on Twitter
Follow Us on Facebook
No comments:
Post a Comment