Things We Loved This Week: The World Cup Version

Some might say this is guerilla marketing at its finest.  South Africa says it’s illegal.  We think sending half-naked women to cause a scene in front of a world-wide craze is fantastic publicity. 

Sticking with the “naked-is-good-publicity” theme – Pepsi takes a unified stance with Argentina when it declares “If the coach goes naked, we will, too!”  Some brands just know how to capitalize on a good thing. 

It’s a bird! It’s a plane!  No, it’s a vuvuzela!  A what?! 
Two weeks ago, you may not have ever heard of a vuvuzela.  This week, you can’t not hear it.  The annoying loud horn has become the symbol of fans cheering on their team at all World Cup games.  The plastic instruments are selling out faster than they can be produced  – but leave it to the Apple Store to provide a way to support your team by pushing a button on the iPhone.  Is there anything you can’t get on the Apple Store?

Blair Baumwell