Embrace Your Inner Tech Nerd!

Earlier this month the University of Missouri’s School of Journalism announced a new requirement that all incoming freshmen must have either an iPhone or iPod Touch for use in all journalism classes. Associate Dean Brian Brooks said, “It’s a great way to deliver coursework in the space students already live. Creative educators are finding ways to engage students where they want to live and learn.”

Despite the criticism Brooks is facing for his definition of “requirement”, in this new era of technology and social media, I think Mizzou’s J-school is really trying to teach its students that it’s do or die time. If downloading information from an iPhone is the new textbook of the past, and with newsrooms shrinking and many journalists turning to online publications or blogs, the future of journalism is changing right in front of our eyes. It’s time for all of us - students, teachers, parents and professionals - to jump head first into the digital world.

As professional communicators, why wouldn’t we want to be immersed in this space? Whether it’s through our favorite blogs, podcasts, YouTube videos or Twitter, most of us are engaged in some form of social media every single day. So why not take that next step and fully integrate yourself?

At Emanate, we’re helping our clients and ourselves by embracing our inner tech nerd. We’re staying on top of where and how people choose to get their news, and we are dedicated to learning about and being a visible member of the social media revolution. And I mean let’s be honest, who doesn’t want an iPhone?

Kristen Commander

No comments: