Of Course It's Possible

We think this moment is rich with opportunity for those with the talent to see it and seize it. No, we're not wearing rose-colored glasses. The economic news is bad and it's likely to stay that way for awhile. And no, we won't claim we had the perfect foresight to see this steep downturn coming. But we have the kind of talent I'm talking about, thanks to an idea we had three years ago.

In late 2005, we recognized a glaring gap in the PR marketplace. So we launched a new kind of PR agency -- one that combined the best of big agencies and boutiques, one that could draw top talent, and one that could create the kind of flat organizational structure and quirky culture to make that talent thrive. Even before the downturn, clients saw the value of the new PR model. Truth is, even before we had a company name, logo or Web site, John Lee, the VP of Brand Management at Embassy Suites Hotels, selected us in his agency review, and a little later, a communications team at Bank of America saw the possibility and hired us, as well. I suspect what they really signed up for was people who gave them the confidence that they could envision the possibility for their brands and then make it happen.

Now, as we launch our new Web site, we celebrate our talent and the possibility they bring everyday to our clients, which now number more than a dozen after a blindingly fast three years. As we’ve grown from the original group of five to 50 in two (soon three) geographies, we’ve done one thing exceptionally well -- hire people who are driven by possibility.

Members of the Emanation are intellectually curious, have a bias toward action, are passionate about individual and shared success, and love beer and cake (yes, sometimes simultaneously). Our people have a strong sense of self (witness the mugging for the camera in their pics) but an even stronger sense of service – to each other, to our agency and, most importantly, to our clients. With this group of people, I’m convinced anything is possible.

Kim Sample